An affiliate website can offer third parties' product
and get a percentage of sales.
An affiliate website sends traffic on advertiser's site and gets a percentage on generated sales. Through affiliate tools a website can offer additional services to its audience while generating extra revenues
White label allows a web site to offer third parties' products under its own brand: Here is an example with www.ParisDepeches.fr and its wine store ParisDepeches.Vinsderegion.fr Co-branding works the same: using both the website and the advertiser's brand.